Lego Hidden Side arrives at the Marcianise Campania Shopping Center: the hidden side of Danish bricks
Saturday and Sunday 7 8 September 2019 at the Campania Shopping Center in Marcianise there will be a two-day event dedicated to Lego Hidden Side, the new Lego technology that combines particular set of bricks with the use of augmented reality, through the smartphone it will be possible to interact digitally with the sets.
The slogan of the two days of presentation is "Do you dare to dare?" The challenge is obviously aimed at children and their parents.
The story goes that the adventure began when two Youtuber, Jack and Parker, discovered the presence of ghosts in their city, Newbury. Thus a ghost hunt will begin to catch them all with the help of children, who will use smartphones (via the lego Hidden Side app) which will allow them to perform multiple actions on the playing field.
Lego Hidden Side is the only Lego product (so far) that combines physical play and augmented reality. The children who will meet at the Centro Campania will be among the very first to see and experience how the Danish company has transformed a dream into reality, putting into practice a form of modern play. Interactive.
There will, in fact, be four spaces where children will find the main settings and playsets of the city of Newbury.